Confectionery products e-tailer eCandy.com has announced a strategic partnership with candy maker Nestlƒ USA, Glendale, Calif. As a part of the deal, Los Angeles-based eCandy is now the exclusive Web site in the confectionery category promoted and supported by Nestlƒ through marketing, advertising and customer service initiatives. Nestlƒ will display eCandy on its Web site and other Nestlƒ brand sites as the destination to purchase Nestlƒ chocolate and candy products.
Techies.com of Minneapolis, a national network of career resources for technology professionals, launched its new integrated campaign featuring real users of the service. The online, radio and television campaign capitalizes on the company's ability to speak the unique language of its clients, as evidenced by a sample tagline, "If you dream in code, then go to techies.com." The company's agency of record is New York's Digital Pulp.
Twec.com, Albany, N.Y., the e-commerce site of entertainment products retailer Trans World Entertainment Corp., has launched an exclusive agreement with online concert site Gigmania.com, Brooklyn, N.Y. The agreement positions Twec.com as the preferred music, video and game provider on the Gigmania site.
Marvel Enterprises, New York, a character-based entertainment company with such renowned superheroes as Spiderman, The X-Men and The Incredible Hulk, has signed an agreement to offer intellectual-property rights over IPnetwork.com's Web site. Through the deal, the licensing rights for The Marvel Universe image will be offered to product manufacturers exclusively via the site.
New York-based About.com, a network of comprehensive vertical sites, has announced the creation of the Luna Network, a marketing program that bonds About.com's topic sites with independent sites applicable to its specific topic areas. As a part of the deal, About.com will host a partnership box on each of the Luna Network sites. The partnership box allows users to search relevant About.com topic sites, as well as be linked to related About.com subject articles