Inquisit, San Francisco, which provides personalized news services over the Internet, today will launch Enterprise Inquisit, a low-bandwidth, agent-based news filtering service that can be deployed through a link on a corporate Intranet. Visa International, Lockheed Martin and DMW Group are customers of the new service.
Personify, San Francisco, today will launch Personify Essentials, a service that provides online advertisers with marketing information such as segmentation, return-on-investment reports and cross-selling analysis. The software allows marketers to analyze in real time what makes customers click, identify the most receptive Web consumers and measure return on advertising and content investments.
For the week ending May 30, Yahoo, Santa Clara, Calif., had five of the top 10 most viewed Web banner ads, according to Web measurement company, NetRatings, Milpitas, Calif. Others cracking the top 10 were banners for Link Exchange, AutoWeb, AltaVista Search Service and Tri-Star Pictures' Godzilla.
BankAmerica, San Francisco, struck a deal to market its credit card products to members of the free email service of Juno Online Services, New York. As part of the multi-year alliance, Juno will flash credit card offers in a variety of ads on the service and enable its 5 million members to register for cards online.
Ticketmaster Group, West Hollywood, Calif., has entered into a marketing alliance with Yahoo for the company to become an exclusive merchant on the search service. In turn, Ticketmaster will promote the Santa Clara, Calif.-based search service in its mailings and on Ticketmaster Online. Concert and event listings will be posted in Yahoo's Get Local, Sports and other event areas.
Pixelpark, New York, a German interactive agency that opened its American branch in April, has entered into a partnership with German electronic commerce software maker Intershop Communications. Intershop will provide its software to Pixelpark's locations in Berlin, Hamburg, New York and Paris. Pixelpark France, the firm's newest office, is scheduled to open Aug. 3. The company also has an alliance with a French design firm called Tribe.
Correction: The name of David Wamsley, president and CEO of Adauction.com, was misspelled in last week's issue.