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DoubleClick, New York, has agreed to purchase a 30 percent stake in privately held ValueClick for $85 million. ValueClick, Carpinteria, Calif., will receive $10 million in cash and $75 million in DoubleClick stock.
Gay and lesbian community portal PlanetOut, San Francisco, today announced a roster of new advertisers including Arista Records, Art.com, Beauty.com, British Tourist Authority, Fragrance Counter, eBags, Fox Searchlight, Healthshop.com, Johnson & Johnson, living.com, Pets.com, RedEnvelope Gifts Online, Tavoli, Virgin Atlantic Airway and Union Bank of California.
B2B Networks, Chicago, an online business-to-business advertising network, formed a partnership with BPA International, a New York-based global provider of audited data for the marketing industry.
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