IQ News: bits

Wired Digital, San Francisco, has selected At Hand Network, Pasadena, Calif., as the exclusive provider of HotBot's yellow pages listings. At Hand is a joint publishing venture between Ameritech, Chicago, BellSouth, Atlanta, SBC Communications, St. Louis, and U S West, Denver. Users of Wired Digital's HotBot navigation portal will be able to search the business listings of seven providers of Internet telephone numbers. EBay, San Jose, Calif., which runs an auction site, breaks its first national ad campaign this week to build awareness in advance of the holiday season. The campaign, via The Acme Idea Company, South Norwalk, Conn., is the first campaign from former Pepsi-Cola Co. chief marketing officer Brian Swette. Ogilvy & Mather, New York, handled the media buy with Acme. The ads, which will air on radio and in magazines such as Parade, People and Entertainment Weekly next month, carry the tagline: "You just might find it at eBay." -Columbia TriStar Interactive, Culver City, Calif., has signed a distribution deal with Tripod, Williamstown, Mass., to promote the TV show Dawson's Creek on its site. Tripod users will be able to create enclaves within the show's virtual community, Capeside.net, which is located within the Dawson's Desktop Web site. In addition, Tripod will promote the show and the site to users. -At the annual Association of National Advertisers conference in Naples, Fla., Oct. 11, Casie, the Coalition for Advertising Supported Information and Entertainment, recognized the following clients and agencies for creating outstanding interactive ads: Procter & Gamble and agency Blue Marble for Scope; John Hancock Variable Life Insurance and ModemMedia.Poppe Tyson; Avon Products and Think New Ideas; and Dell Computer and Grey Interactive. -Yahoo, Santa Clara, Calif., has acquired Irvington, N.Y.-based Web marketing firm Yoyodyne Entertainment for just under $30 million in stock. The acquisition will permit the Yahoo ad sales force to tailor promotions to particular advertisers directed at the Web destination's 40 million monthly visitors or 25 million My Yahoo members. -Ford Motor Co., Detroit, relaunched its Web site, fordvehicles.com this week, which gives visitors access to vehicle information, Ford-branded merchandise, promotions, updates on Ford professional racing activities and the ability to request price quotes from a dealer. Also, Mazda Motor Co., Irvine, Calif., has embarked on a Web ad campaign for its new Protege. The campaign was created by CKS Group, Cupertino, Calif., and W.B. Doner & Co., Southfield, Mich. -Internet "roll-up" company iXL, Atlanta, has acquired Santa Clara, Calif.-based Pantheon Interactive, a design and engineering firm with clients including Cisco, Microsoft and Xerox. -NetGravity, San Mateo, Calif., announced its Global Profiling Service, which will give customers access to an anonymous consumer profile database that helps target ads and messages. MatchLogic, Redwood City, Calif., will be the premiere provider of classic demographic data. Aptex Software, San Diego, Calif., will provide online behavioral analysis. -Netscape Communications, Mountain View, Calif., rolled out a consumer-oriented fall line-up of content on Netcenter's Kids & Family and Entertainment channels. Partners include the Rolling Stone Network, Children's Television Workshop, BabyCenter and Yucky.com. The expanded general interest content is intended to strengthen the company's position as a portal. -Four online stores have formed a network that will promote each other's sites to consumers. Music store CDnow, Jenkintown, Pa., computer seller Cyberian Outpost, Kent, Conn., children's toy retailer eToys, Santa Monica, Calif., and movie site Reel.com, are building the network, which is scheduled to launch in November. -CNNfn.com, New York, is partnering with Discover Brokerage, San Francisco, to provide its users with access to Discover Brokerage's online trading services. Discover Brokerage will provide CNNfn.com users with links to immediate and actionable news items from its site that will aid online trading. In addition, users of the trading service will be able to view up-to-the-minute CNNfn news. The service will launch on the site this quarter. -Ad network DoubleClick, New York, and AltaVista, a division of Houston-based Compaq, will launch the AltaVista Holiday Shopping Guide during the last week of October. The service includes a directory-like structure and interactive gift guide. Participating companies include Amazon, N2K, 1-800-Flowers, Reel.com, DVD Express and Junglee. AltaVista and DoubleClick will promote the guide on the AltaVista homepage and through an extensive online advertising campaign. -According to a new study by InterMedia Advertising Solutions, New York, Internet advertising experienced a sharp upward trend in the first quarter of 1998, with the top 25 categories increasing spending by a total of 92 percent compared to the same period last year. -Ad network ADSmart, Andover, Mass., has named John Federman, publisher of PC Week, to the post of chief executive officer.

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