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IQ News: bits

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Los Angeles-based online wedding resource WeddingChannel.com and Federated Department Stores, Cincinnati, launched an integrated on and off-line bridal registry that give brides- and grooms-to-be access to products at Federated stores, such as Macy's and Bloomingdale's, as well as online bridal planning tools. The registry has already signed up over 330,000 couples during its beta period. WeddingChannel.com's services also will be accessible through the Federated Web site, located at www.federated-fds.com.
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Business software solutions company MySoftware and its recent acquisition MarketHome, an e-mail marketing firm, said the integrated company would be renamed ClickAction. Based in Palo Alto, Calif., the company also released a new version of its e-mail marketing solutions software.
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Andover, Mass.-based Web analysis firm Engage opened its European headquarters in London. The U.K. office will also function as a sales, marketing, and operational center for I/PRO Europe, an Engage subsidiary.
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Gen Y Internet destination Alloy will start to incorporate news from The New York Times Learning Network, part of Times Digital Company, the Internet business unit of The New York Times Company, all New York. Online content on Alloy will draw from the Learning Network, which is geared toward students grades 6-12, and will be prominently featured within the "Today in Alloy" channel.
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San Francisco-based digital sports site Quokka.com and livemusicchannel.com, the Web site for the soon-to-premier late night TV show, has awarded Horizon Media, New York, media planning and buying for online and traditional advertising. Billing for the accounts is estimated at $15 million.
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CondeNet rolled out Vogue.com, the first Web site directly tied to a title in Conde Nast's stable of magazines. The site was launched last week to coincide with the Spring 2000 fashion shows in New York. CondƒNet currently produces four sites: Epicurious, Concierge, Swoon, and Phys.