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Los Angeles-based online wedding resource WeddingChannel.com and Federated Department Stores, Cincinnati, launched an integrated on and off-line bridal registry that give brides- and grooms-to-be access to products at Federated stores, such as Macy’s and Bloomingdale’s, as well as online bridal planning tools. The registry has already signed up over 330,000 couples during its beta period. WeddingChannel.com’s services also will be accessible through the Federated Web site, located at www.federated-fds.com.
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Business software solutions company MySoftware and its recent acquisition MarketHome, an e-mail marketing firm, said the integrated company would be renamed ClickAction.
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