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IQ News: bits

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-Custom CD and digital music e-tailer Musicmaker.com, Reston, Va., offered up an equity stake to TVT Records, New York, in exchange for an exclusive, 5-year licensing agreement that would add TVT Record's library of music titles to Musicmaker.com's, which also includes the libraries of EMI and Zomba Records. Additionally, Musicmaker.com named Larry Lieberman as vice president of marketing, advertising and online development. Lieberman had been vice president of strategic planning and new business development at Comedy Central, New York.
-Denver-based online toy retailer KBkids.com inked a deal with Internet powerhouse America Online, Dulles, Va., making it one of AOL's three premier toy retailers. KBkids.com gets a strong presence in several areas, and special KBkids.com banners and commerce links will be featured throughout AOL. KBkids.com joins eToys.com and Toysrus.com as part of AOL's apparently ever-growing "premier" toy retailer family.
-BeFirst.com, New York, an Internet solutions company that helps sites achieve high placement in search engines launched a search engine of its own, FindWhat.com. A rival to GoTo.com, the site allows Web publishers to use an automated bidding process to determine the per-click fee they will pay for premier placement on the FindWhat.com search engine. The highest bid appears first. Others are ranked in descending order.
-New York-based Oxygen Media said it will use Wink Communications, Alameda, Calif., to deliver enhanced cable programming and e-commerce advertisements to households with Wink-equipped TV, cable or satellite boxes. Wink allows networks and advertisers to create interactive enhancements, while accompanying traditional TV programs and advertisements.
-New York-based diamond and luxury item e-commerce site Mondera.com secured
a $13 million initial round of funding led by Ventures, the affiliated venture capital arm of Andover, Mass.-based CMGI.
CORRECTION: An article in the Sept. 6 IQ Interactive Report misstated a former employer of George Garrick of Flycast. Garrick was formerly head of Nielsen Marketing Research.