Oxygen Media, New York, the online and cable women's network founded by Geraldine Laybourne, acquired the Girls On network of content sites from Concrete Media, New York. Terms were not disclosed. The Girls On Film, Girls On TV, Girls On Music and Girls On Books properties will join Oxygen's group of sites.
TFA/Leo Burnett Technology Group, Chicago, will open a full-service subsidiary in San Francisco. Robert Ahearn, previously director of business development with Euro RSCG Worldwide, Marketing Services Network, was named president. Five employees will staff the office, with 22 planned by year's end. The agency expects $14 million in billings from the office.
Sega of America, San Francisco, named Basking Ridge, N.J.-based AT&T's WorldNet service the preferred ISP for the Dreamcast game console, which includes a 56K modem and Web browser. Dreamcast buyers will have full Web access from the Dreamcast Network gaming portal. Sega also named IGN.com, San Francisco, the exclusive news and reviews provider for the network.
New York-based Gay Financial Network, gfn.com, will partner with Out Publishing, also New York, to launch OUT.com. The site, which is set to go live in October, will provide news, commentary and interactive features, with links to gfn.com.
Desktop helper application maker iWare, Scotts Valley, Calif., today launches a radio campaign for its personalized Web link. Created by Darien & Kilburg Advertising, San Francisco, the $500,000, eight-week campaign will run on 12 Bay Area stations, with the potential to expand nationally. Spots promote a sweepstakes and a rewards program through MyPoints, San Francisco.
Chris Marriott has been appointed to the new position of senior vice president, director of client services at Snyder Communications' circle.com, Wilton, Conn. He previously held the same title at Think New Ideas, New York Laura Durkin was promoted to vp of Fox News Online, New York. Durkin was previously a senior producer at the Fox News Channel E! Entertainment Television, Los Angeles, promoted Doug Sylvester to senior vp, new business development, strategy and online operations. Sylvester was previously vp, new business development Laurel Wyner Dunlea joined E! Online as vp, marketing. Wyner Dunlea was most recently vp of marketing for Bizbuyer.com, Santa Monica, Calif. Goli Sheikholeslami was promoted to general manager of CondƒNet, New York. Sheikholeslami was previously director of business development.