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San Mateo, Calif.-based Electronic Arts saw a mammoth surge in traffic at its EA Sports site, coinciding with the Aug. 26 launch of Madden NFL 98 . During the last week in August, the site had 96,797 visitors, up 32% from the previous week, the company reported.
Amazon.com and Prodigy Services Corp. have signed a deal that makes the online merchant the exclusive bookseller on Prodigy’s Shopping Network (www.shopnet.prodigy.com). The deal follows similar agreements with Yahoo! and Excite.
AT&T, Basking Ridge, N.J.,
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