Seattle-based media shop Avenue A launched a Creative Partner Program to refer clients to ad creative and site design firms, which are certified to become fluent in Avenue A's ad placement procedures, data analysis and reporting system. Avenue A clients will rate the partners.
Teen e-'zine Bolt.com, New York, last week inked a content and marketing deal with Santa Clara, Calif.-based portal Yahoo!. A link to Bolt will appear on the front page of a new teen channel on Yahoo! Chat, and Bolt will provide editorial content for Yahoo!'s teen-related chat events. Separately, Symantec, Los Gatos, Calif., will offer Yahoo! Pager services to users of pcAnywhere, which provides remote connections to computers. Yahoo! Pager offers access to the portal's news, sports and finance content among other features.
Cox Interactive Media, Atlanta, invested $45 million in MP3.com, San Diego, the clearing house for information on the MP3 digital sound format. The two will create and operate music-related Web sites, among other ventures. Also on the music front, GetMedia, San Jose, Calif., creator of a Java application that manages CD purchases and allows a radio station's Web site to display song titles as they're broadcast, partnered with Woodland Hills, Calif.-based WebRadio.com to integrate GetMedia's services into WebRadio.com's Java-based streaming audio player. It also will offer GetMedia's e-commerce solution to WebRadio.com's more than 90 radio station affiliates.
Online movie superstore BigStar.com, New York, will be the exclusive filmed entertainment retailer for ISP EarthLink, Pasadena, Calif. The partnership provides EarthLink members with access to BigStar.com's selection of more than 69,000 video and DVD titles.
Greenville, S.C.-based e-tailer FurniturePoint.com expanded its wares. A new parent supersite, HomePoint.com, now links users to AccessoryPoint.com, LightingPoint.com and WallArtPoint.com, in addition to FurniturePoint.com. In the works: MattressPoint.com, LinenPoint.com, and KitchenPoint.com.