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-Blackboard.com, a Washington, D.C.-based education portal, named Stein Rogan +Partners, New York, as its agency of record for branding and Beyond Interactive, Ann Arbor, Mich., as its agency of record for online media planning and buying. The firms pitched the work together.

-Redmond, Wash.-based Microsoft last week incorporated popularity-based search engine Direct Hit into MSN Search on MSN.COM. Wellesley, Mass.-based Direct Hit provides the most popular search results by analyzing previous Web search topics. Direct Hit currently has partnerships with search sites HotBot, Lycos and Looksmart.

-Following its merger two weeks ago with Think New Ideas, New York, AnswerThink Consulting Group, Miami, has acquired CFT Consulting, Sarasota, Fla.,



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