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-Lycos, Framingham, Mass., last week launched a $25 million ad campaign, via Bozell Worldwide, New York. It runs through July with a national cable television buy plus radio spots in 11 major cities. A separate, $1.5 million online component breaks early next year supporting Lycos-owned homepage publishers Tripod and Angel Fire. An agency has not been named to handle that account.
-The Internet Advertising Bureau and PricewaterhouseCoopers announced second quarter 1998 results of their Advertising Revenue Reporting Program, with total second quarter spending reaching $423 million, an increase of 97 percent over second quarter 1997.

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