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America Online’s Digital City Boston will partner with the Boston Herald to add additional content from the newspaper. Digital City Boston already runs Herald sports coverage on AOL. Political, lifestyle and gossip columnists from the Herald will now provide columns for AOL.
JCPenney is expected to launch a redesigned site today that features some 90,000 items available for on-line purchase. Modem Media, JCPenney’s on-line agency, redesigned the site.
On-line yellow pages BigBook and coupon direct mailer Val-Pak announced a cross-marketing agreement last week in which Val-Pak advertisers may launch sites on BigBook for $50 per month, and BigBook advertisers will have their Web addresses featured on the coupon mailers.
DoubleClick has expanded the types of banner software its network can support, allowing advertisers to run animated and complex banners on DoubleClick sites.
Poppe Tyson Interactive West, Mountain View, Calif.,
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