IQ News: Bell Atlantic and Nynex Put Online Merger on Hold

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With the completion of the Bell Atlantic and Nynex merger, among the many details to sort is the direction and management of the telcos’ online activities. Bell Atlantic chief executive Ray Smith has laid out a consolidation plan for the main services and products of the companies, so their interactive sides should be ripe for sorting out. Or not.
“Never say never, but we like to have different skill sets and different opinions,” said a Bell Atlantic official of potential interactive combinations.
For now, the online advertising for Nynex and Bell Atlantic services will remain with the agency that handles its media advertising.




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