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Grey Advertising’s purchase of media buying agency Beyond
Interactive is part of an ongoing effort by Grey to bolster its online media business via its new MediaCom Digital group. Last week, company officials for the first time discussed the deal which was made last month [IQ News, July 26].
MediaCom Digital, formed in April, was designed to build clients a link between Grey’s traditional, direct and interactive ad services. “Clients wanted to work seamlessly across platforms,” said Harvey Goldhersz, president of MediaCom Digital, New York.
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