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Internet solutions provider bCandid today launches Productbuzz, the Web publishing arm of the Boulder, Colo.-based company. Productbuzz will focus exclusively on developing online communities aimed at various business-to-business niche markets.
The division’s first product targets those working in, or interested in, the home medical equipment market.
According to Alan Stevens, general manager of bCandid’s Productbuzz group, the vertical communities being developed are designed to deliver product information and generate sales leads faster and more efficiently than through offline mediums.
“The offline methods of getting product information to people [in niche markets] is really difficult,” said Stevens.
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