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A recent agency review by Mattel for the relaunch of its Barbie Web site has proved to be anything but child’s play for the interactive agencies concerned.
Mattel is reportedly close to announcing a choice for creating the site for the world’s most popular doll, but participating agencies have been left wondering if any of them will be getting the business at all.
The review, which began with eight new media and advertising agencies last summer, was narrowed to three in November.
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