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Online film studio Anteye launched both its Web site and its first marketing campaign this past weekend, sending RVs with editing equipment and filmmaking instructors to six major cities in hopes of inculcating the next Blair Witch Project.
The Los Angeles-based company is sending the RVs to Madison, Wis.; Kansas City, Mo.; Austin, Texas; Atlanta; Toronto; and Seattle. Anteye hopes to help wannabe filmmakers create videos to be shown on the site (www.anteye.com), envisioned as an incubator for video development.
“We’ll budget up to $100,000 apiece and work with the best submission from each city to produce a pilot or short film,” said Matti Lesham, the company’s CEO.
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