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Online Ad-Selling Fray
AdOutlet.com today starts offering media buyers and publishers another real-time, online discount media buying venue to rival competitors like AdAuction.com. Its site goes live today, claiming 3,000 registered media buyers and some 100 million impressions up for sale. AdOutlet.com sells banners now, but plans to sell print and broadcast in a few months.
AdOutlet.com works on consignment, allowing publishers to fix a price for excess inventory, and adding a margin to make a profit.
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