Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After six months of informal meetings, 11 leading interactive advertising networks have formed the Advertising Standards Alliance to establish online advertising policies and guidelines, starting with an ad measurement standard.
Designed to ensure precise tracking of all networks, the measurement standard uses data included in http headers to identify the company that sold the ad and the company that served the ad. Measurement companies also will be able to identify more precisely which network is responsible for reaching a given customer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in