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The American Advertising Federation will distribute sample privacy policies and stage educational workshops in an attempt to help small businesses with commercial Web sites start to post privacy policies online.
Privacy policies are intended to explain what information is being collected from consumers on Web sites and how it will be used. AAF President Wally Snyder said the effort may aid small businesses which are not aware of the value of privacy policies or may not have the resources to develop one.
The Better Business Bureau’s online subsidiary, BBBOnline, also launched a privacy program last week.
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