Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The same week AOL preps us for its new carpet-bombing campaign, the strangest collection of bedfellows yet emerges in the online access wars. Ever the opportunist, AT&T strikes deals with Yahoo on a co-branded ISP, then a distribution coup with Dell Computer–which, oh by the way, involves Yahoo nemesis Excite. With MSN relaunching again, you’ve gotta wonder if ardent Gates supporter Michael Dell will be welcomed in Redmond. There’s always AT&T HQ in Basking Ridge, N.J.–Bernhard Warner
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in