Reader's Digest has named Saul Federman senior manager for ad sales of its World Wide Web site. Federman came from TheStreet.com. . . . At DoubleClick, Lee Nadler has been promoted to director of international business development from marketing director. . . . Seattle-based fine.com Interactive has named Mark Sherman producer, from vice president of Walt Disney Studios. . . . Hollywood Online, Hollywood, Calif., has tapped Carol Head as senior vp, sales and marketing. She was marketing services director at the Los Angeles Times. . . . Clifford Tinder, former vp and executive editor at Stagebill, has been named international editor of Playbill On-Line.