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IQ Data: South by Southwest: Smaller Carrier Is Tops

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A good advertiser Web site does make a difference. How else to explain why the three sites published by Southwest Airlines, the Dallas-based carrier which is currently seventh in sales in the category, could outclass its nearest competitor in unique Web site visitors per month by 300,000? Certainly, it has greater reach in the west than the east, but it leads even Delta and United on this coast. Marketers take note.

Airline Site Report - National

Unique Visitors (in 000s) Reach (%)

TOTAL WEB AUDIENCE 61,588 100.0
1 Southwest Airlines1 1,903 3.1
2 American Airlines2 1,635 2.7
3 Delta Air Lines3 1,299 2.1
4 United Airlines 1,130 1.8
5 Northwest Airlines 1,100 1.8
6 Continental Airlines4 967 1.6
7 US Airways 871 1.4
8 Trans World Airlines 568 .9
9 America West Airlines 384 .6
10 AirTran Airways 222 .