IQ Analysis: Making a Play

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Disney’s GO.com marries the Web and TV with its Enhanced Television coverage. First to the party: Football fans.
Convergence between the television and the computer is like the weather-everyone talks about it, but no one does anything about it.
Disney’s GO.com is out to change that. This fall, it began Enhanced TV coverage of National Football League games on Disney’s ABC and ESPN networks. While most TV sports providers are migrating to the Web, and there are online sports services aplenty, none have yet attempted the level of program-Web integration that ABC and ESPN are pioneering.
“When you see how close this is to real TV programming, you realize that we’re inventing our future in program convergence,” says Jonathan Leess, vice president of GO.com’s





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