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Ipsh Hires S.F. Managing Director

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NEW YORK Omnicom Group-owned Ipsh said it has hired a former Beyond Interactive executive to head its San Francisco office.

Shabnum Norling, 30, has joined the mobile marketing agency as a managing director to run its San Francisco headquarters. She reports to Ipsh CEO Nihal Mehta.

Norling come to Ipsh from CMP Media, where she was a senior account director. Prior to that, she worked from 1998 to 2001 at Beyond Interactive, a Web agency that is part of WPP Group's MediaCom media services unit. From 2002 to 2004, she was general manager of Grey/Beyond Interactive in San Francisco.

Omnicom acquired Ipsh last October. The nearly 5-year-old agency has run over 500 wireless campaigns for clients like McDonald's, Kraft and ABC.