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NEW YORK Ipsh said it has begun a media unit to help advertisers place brand messages in mobile media.
The media unit adds to the Omnicom Group mobile marketing agency’s offerings, which include creating and tracking mobile promotions for clients like Elizabeth Arden, British Airways and Disney.
The mobile media practice will plan and buy media on cell phones, mobile television and wireless games. It will also do creative work, including building landing pages and video clips designed for cell phone screens.
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