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New Unit To Span 35 Countries; APL, Lowe May Move Buying
NEW YORK–In creating its media giant, the Interpublic Group of Cos. has also opened its doors to the world’s first global media-holding company, which is set to welcome several other units under its wing.
IPG last week unveiled Western:Initiative Media Worldwide, with $10 billion in overall billings [Adweek, Oct. 5] creating an umbrella organization that pools two stand-alone media companies: U.S. based Western International Media and Paris-based Initiative Media Worldwide.
Western:Initiative is the world’s largest media player.
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