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CHICAGO Yvonne Furth and Lor Gold, key executives at the former Draft in Chicago, are set to take charge of a spin-off agency resulting from Interpublic Group’s merger of the shop with FCB earlier this year, the holding company confirmed today.
“Interpublic is in the process of aligning certain assets, including Zipatoni and the Qwest and CVS business currently at DraftFCB, to create a new agency brand with a full-service, holistic offering,” according to an IPG statement.
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