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NEW YORK Novartis has awarded additional prescription drug brands to roster shops from Interpublic Group and Omnicom Group based on several days of agency presentations to some 40 client executives last month, sources said.
The IPG shops are Deutsch in New York and Integrated Communications Corp. in Parsippany, N.J., and the Omnicom agencies are DDB and Cline, Davis & Mann, both in New York, said sources.
Deutsch, Integrated and Cline, Davis work for Novartis in the U.S.,
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