IPG Merger: TM and Sedgwick Rd.

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CHICAGO Interpublic Group has a history of merging agencies, whether it be big players like last year’s union of Draft and Foote, Cone & Belding, or smaller properties like Atlanta shops Austin Kelley and Fitzgerald + Co. in 2005.

Sometimes, like in the combination of Ammirati Puris Lintas and Lowe, the road is rough. Other transitions go more smoothly.

Executives at IPG agencies TM and Sedgwick Rd. are hoping theirs will fall into the latter category as they come together officially this week.



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