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Campbell Mithun’s experience with kids marketing and its Interpublic Group of Companies parentage were key to its landing Burger King’s $80 million kids advertising account.
The Minneapolis agency was awarded the account 10 days after the Miami fast food company sent creative duties on its $400 million adult advertising account to McCann Erickson in New York, also an IPG shop.
Burger King in that time continued to test kids’ marketing ideas from CM, as well as Grey Advertising and former incumbent Lowe Lintas & Partners, both New York.
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