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BOSTON-Bronnercom’s Strategic Interactive Group, long a dominant force on the interactive forefront in New England, is about to get some serious competition.
The Interpublic Group of Cos. last week formally announced Zentropy Partners [Adweek, Nov. 1], an amalgamation of its various Internet service companies.
In addition to its namesake, Zentropy in Los Angeles, the new entity incorporates Hill, Holliday Interactive; Thunder House in New York; Digital Cafe in Minneapolis; MDEO in Paris; Anderson & Lembke Interactive in San Francisco; and Shandwick Interactive, also in New York.
John Connors III, former managing director of Hill, Holliday Interactive, was named chief executive officer.
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