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NEW YORK Interpublic Group has disbanded its Consumer Experience Practice unit, formed one year ago, and laid off the division’s eight staffers.
A source said the move was made out of “financial” considerations.
Stacey Lynn Koerner led the unit, which was mandated to advise clients on how to effectively connect with consumers in the evolving media landscape.
Koerner today confirmed that the group has been eliminated, but she referred further questions to IPG officials. An IPG representative declined comment.
Koerner
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