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CHICAGO Interpublic Group’s Campbell-Ewald and McCann Erickson are teaming up to form a new unit, Chevrolet Brandcom, designed to promote the General Motors brand in international markets, according to the shops.
Gary Neel, McCann’s worldwide GM account head and CEO of its Birmingham, Mich., office, and Campbell-Ewald chief operating officer Michael Ryan will jointly oversee the new unit. Chevrolet Brandcom is currently at work on advertising projects to promote the Chevy Aveo in several international markets.
“Chevrolet
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