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CHICAGO-Iowa’s largest healthcare network is considering four agencies, including the incumbent, to handle its $2.5 million advertising account.
The contenders for the Iowa Health System business are the incumbent, Creswell, Munsell, Firtz & Zirbel, Cedar Rapids, Iowa; BVK/McDonald, Brookfield, Wis.; Sturm Rosenberg Cafferata, Chicago; and Medimetrix Unison, Engle- wood, Colo.
Iowa Health System, based in Des Moines, sent proposal requests to 35 agencies earlier this year and received 21 responses, according to Jim Zahnd, vice president for public affairs.
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