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BOSTON The International Olympic Committee today tapped WPP Group’s United for a global integrated marketing campaign.
United prevailed following a review that also included Havas Sport and two Publicis Groupe agencies: Leo Burnett and incumbent Saatchi & Saatchi.
Final pitches were held in March at IOC headquarters in Lausanne, Switzerland.
United’s pitch was led by Sra. Rushmore United in Madrid, Spain. Burnett pitched from its London and Toronto offices, Saatchi from New York and Havas from Paris.
Per the IOC’s brief sent to agencies, revenue on the assignment is $2 million.
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