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First Campaign From Cronin & Co. Touts Software Readiness
BOSTON–Being prepared is the theme of Cronin & Co.’s first advertising campaign for InterWorld.
The effort includes three print ads designed to build awareness for the New York company and its products. InterWorld develops software for retail and business-to-business e-commerce applications.
One headline reads: “‘Iceberg? What iceberg?’ Or, the importance of being mission-ready.” Another says: “If Napoleon was as mission-ready as we are, this ad would be in French.”
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