InterStar Marketing & Public Relations has been chosen to develop a public relations campaign promoting tourism to Argentina via American Airlines.
The Fort Worth, Texas, agency is partnering with the U.S.-Argentina Chamber of Commerce, D-FW Tours and the Federal Investments Council of Argentina, an economic development group.
InterStar will promote tourism through travel trade and consumer magazines, with an emphasis on U.S. markets that feed into American's system, according to InterStar president Jane Schlansker. Billings are undisclosed.
"Our goal is to let tourists and travel agents in the U.S. know that Argentina is an exciting, attractive, safe destination," Schlansker said.