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NEW YORK After a false start late last month, the new Interpublic Group media unit christened Frontier Communications opens today as G Media, an 18-person spin-off of Avrett Free Ginsberg.
Though the $80 million Church & Dwight account IPG brass once thought would kick start the new media agency instead went to WPP Group’s Maxus, G Media opens with $90-100 million in unbundled media billings from AFG. Among the unit’s largest clients are Goya Foods ($15 million), Lorillard Tobacco ($25 million) and Wolverine Boots ($10 million), said president Jaime Korsen.
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