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A new Spanish-language spot from Lopez Negrete for Bank of America uses brawn to demonstrate the added protection available to customers of the client’s check and credit cards.
In the ad that breaks Wednesday in spot markets, a man who steals a woman’s credit card changes his mind when four muscle men surround him. Each one wears a T-shirt listing features of the bank’s new Total Security Protection. The voiceover: “It’s as if your Bank of America check card and credit card have bodyguards for free!”
“We make the point that TSP is such a part of credit and debit products that ours are unappealing to thieves,” said Alex Lopez Negrete, president of the Houston shop.
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