NEW YORK--The Interpublic Group has appointed William Kolb CEO of its new In-Store Marketing Group, which has acquired Trans World Marketing based in East Rutherford, N.J.
Trans World, an in-store marketing firm, also has regional offices in Chicago, Dallas, Los Angeles, Phoenix, Stamford, Conn., Winston-Salem, N.C., and Charleston, S.C. Financial terms of the acquisition were undisclosed.
Kolb joins the firm from International Marketing Services in New York, where he was president. He is also on the board of directors for Point-of-Purchase Advertising International (POPAI), a trade association.
TWM's president, James Cavaluzzi, who has served as chairman of POPAI, will continue in that role.