Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Internet is poised to overtake magazines in 2010 as the third-largest ad medium in the world.
That was the prediction yesterday by Steve King, CEO of communications strategy company ZenithOptimedia in a talk to media leaders. King made his comments at the 35th annual UBS Global Media & Communications Conference in New York.
In his speech, he said he sees Internet advertising hitting $36 billion this year, $5 billion above what was predicted a year ago.
His
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in