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SAN FRANCISCO–New findings from the December Yahoo!/ACNielsen Internet Confidence Index survey show that consumer confidence in Internet products and services has continued to rise through the holiday season.
The Confidence Index is a quarterly study developed by Web portal Yahoo! Inc. and market research company ACNielsen to help provide objective measurements for online shoppers’ faith in the Web. The first study was released in June 2001.
Following the events of Sept. 11, a special study outside the quarterly schedule was fielded to gauge post-tragedy online confidence.
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