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A local Internet service provider has selected Joiner Rowland Serio here to head its estimated $2-3 million advertising account following a brief review of local agencies.
Joiner is expected to help launch the first major advertising efforts in six months for Internet America, which has 39,000 subscribers in the Dallas/Fort Worth area. Work will center on television efforts, although a company official said details on media are still being discussed. Print and direct mail will also be components of the campaign.
“They’ve been gearing up for a major push,” said JRS principal Jay Serio.
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