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NEW YORK Internet ad spending is poised to surpass $16 billion this year with further growth forecast in the near term, according to research company eMarketer here.
The firm anticipates Internet ad spending in 2006 will rise nearly 6 percent to $16.4 billion compared to last year.
The Internet’s increasing popularity is fueling the surge at the expense of traditional media such as TV, radio and newspapers, which of late have experienced negligible growth or declines, per eMarketer.
Internet
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