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NEW YORK U.S. Internet advertising revenue for the first six months of 2005 reached $5.8 billion, a 26 percent increase over the first half of 2004, according to figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Revenue totaled almost $3 billion for the second quarter of 2005, also a 26 percent increase over the same period in 2004 and a 6.6 percent increase over first-quarter 2005.
“The consistent growth in overall revenue shows that marketers may be shifting more of their total advertising budgets to online,” said David Silverman, a partner at PwC.
“This
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