International Parts Names Cook

International Parts has selected Cook Marketing Communications as its agency of record for domestic and international advertising.
Tampa, Fla., consultant Ginger Watters, who oversaw the process, said Cook won a review that began with 14 agencies.
Billings were not disclosed, but sources familiar with the review pegged it in the $5-8 million range.
Four finalists pitched in mid-July: Cook and another Jacksonville, Fla., shop, The Burdette Agency; and iXL and Sawyer Riley Compton, both Atlanta. International Parts is based in Jacksonville.
The client, which finds and acquires automotive replacement parts, has traditionally generated inquiries by advertising a toll-free number in phone directory in small and medium-size U.S.