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The timing was too good for Barkley, Evergreen & Partners not to take advantage of it.
The Kansas City, Mo.-based agency was about to begin advertising for its summer internship program when the news was hijacked by President Clinton’s sex scandal.
Knowing a good opportunity when he sees one, BE&P executive creative director David Farmer set to work on ads touting the program–using headlines that give a knowing wink to the news event on everyone’s minds.
“It just seemed like the right time to do it,” said Farmer, who claimed to have been encouraged by his secretary, Stephanie Wildman, whom he joked is an avowed Clinton-hater.
After Farmer drafted several options, agency officials decided on two.
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