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Tyco International last week hired Omnicom’s Interbrand for a “brand architecture” assignment, following a review in which IPG’s Futurebrand was runner-up, the client said. Initial work includes an audit of Tyco’s brands and “how they’re organized and how they relate to each other,” said client rep Gary Holmes. Tyco spent $30 million on ads last year, according to TNS Media Intelligence/CMR.
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