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NEW YORK Intel is scheduled to hear pitches from agencies in two weeks on a creative assignment for its Core 2 Duo processor, sources said.
Interpublic Group’s McCann Worldgroup in New York won the global Intel account after a review in March 2005.
For the first quarter of 2006, Intel spent about $20 million in U.S. measured media; approximately $250,000 of that supported its Core processors, according to TNS Media Intelligence. (The client spent $80 million overall on domestic ads last year.
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